March 21, 2023

About Nicola McCrabbe

Nicola McCrabbe — Sustainable High Performance Under Pressure

Nicola McCrabbe is an executive coach, speaker, and author who helps leaders and organizations sustain high performance under pressure — without burning out their best people or themselves.

Drawing on her background in academia and leadership coaching, she brings a science-based, practical approach to navigating pressure, responsibility, and complexity — especially when expectations are high and there’s no obvious playbook.

Nicola McCrabbe

My Mission

Burnout isn’t inevitable — and sustainable performance doesn’t require self-sacrifice.

I help leaders and high performers protect their energy, clarity, and focus without quietly paying for it with their energy or health.

Because well-being isn’t separate from performance — it’s what makes strong performance possible over time.

This work is personal — but it’s also practical.

From Personal Burnout to Professional Mission

I’ve lived this firsthand — first as a professor, then as a founder — and I’ve seen how easily high performers push past healthy limits when responsibility runs deep.

Today, I work with leaders and organizations to spot early strain, respond more effectively under pressure, and sustain performance without burning out their best people.

The perspective that shapes my work:

My Credentials & Expertise:

Academic Background:

Papers on stress and burnout

SIT-UPP™ Framework:

Creator of a science-based framework

Author:

Burnout Be Gone

ICF Coaching:

Professional Certified Coach (PCC)

Professional Background:

Technology and higher-education experience

Behaviour Change:

Agile, habit-based over time

Lived Experience:

Firsthand experience navigating pressure and burnout

Human Perspective:

Rural Ireland roots

True resilience

isn't about enduring stress –

it's about creating sustainable systems that allow you to thrive while making meaningful impact.

Can't wait to start making positive changes together

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Let's Connect

If you’re a leader, HR professional, or high performer who knows it’s time to do things differently, let’s talk.